As a Marketing Administrator, you can work in nearly every industry imaginable. Regardless of which industry you work in or the size of the business, your job is the same: to support the work of Marketing Managers and Executives to promote the company and its products and increase customer awareness of the business. They do this by creating memorable copy, designing artwork and developing sales strategies and advertising campaigns.
Depending on the structure of an organisation, a Marketing Administrator can work closely with employees in other functions; such as advertising, market research, production, sales and distribution.
What would I be responsible for?
- Assisting with market research in order to build campaigns and promotions
- Planning, testing and implementing new marketing strategies using multiple channels such as events, POS, online advertising, print ads, radio and television commercials
- Proofreading advertising copy
- Updating company website
- Managing social media channels
- Compiling and distributing financial reports such as budgets
- Compiling and distributing campaign statistics and reports
- Communicating with internal employees to ensure company values and campaigns are understood
- Liaising with and visiting customers/external agencies/suppliers
- Preparing and analyzing questionnaires
- Writing reports, company brochures and similar documents
- Organising and hosting presentations and customer visits
- Assisting with any other promotional activities as required.
What are the standard requirements?
- Degree level qualification in Marketing, Communications or a related subject
- Excellent written and verbal communication skills are essential and good copy-writing skills
- Web maintenance / e-marketing experience, with knowledge of social media marketing tools and search engine optimisation
- Ability to demonstrate product awareness and an understanding of the needs of the customer.
- Good time management and planning skills
- Ability to meet multiple project deadlines and demonstrate good attention to detail.
Essential skills needed to succeed…
- Organisational skills
- Commercial awareness
- Confidence
- Adaptability
- Creativity
- Team player
- Excellent communication skills
- Numerical skills
- IT skills.
What if I am just starting…
Starting out in this industry can be tough as it’s a competitive market, but if you have a degree in marketing or communications this is an advantage!
If you decide that the graduate route is not for you, then you can still work your way in to a marketing career but you may need to be willing to take on an entry-level position such as a Marketing Administrator role and work your way up.
Showing a strong desire to work in this field by completing creative courses such as photography, Photoshop, InDesign and online social media courses would be an advantage. It is also essential to ensure you spend time working on your own personal brand; for instance, is your resume creative? Does your LinkedIn page have an innovative profile to showcase your writing skills?
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